New Spelman.edu

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New Website Goals

new website announcement

Whoo hoo! We're excited to introduce the new Spelman.edu website.

We're still developing and will continue to add more pages.

We'd love to hear your thoughts! Please complete our feedback form and let us know how we did.

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The Traditional vs. The New

The Traditional

We have a new website and new colors, but some things will not change:
  • The College Motto - "Our Whole School for Christ"
  • The College Tagline - "A Choice to Change the World"
  • The College Seal - Used only for commencement and official Spelman College documents

The New

Full Palette of Colors

Color Philosophy - All the colors are designed to work with one another while anchoring to one or more of the triad of primary blues. Begin with blue. Whether it’s the trademark Spelman light blue (PMS 283C) or one of the other two hues, begin with a base of blue and build outward.

Spelman.edu History

The Evolution of Spelman.edu

The previous website was designed and developed in 2012, with a homepage refresh in 2017. While the site was innovative when launched, it became clear that one of the College's primary assets needed improvement.

history of Spelman.edu

 

About Spelman.edu

The Spelman College website, Spelman.edu, is the digital entryway to the College. It often serves as the first experience and interaction for prospective students and their families with Spelman College. The website, managed by the Division of Communications and External Relations, is a fundamental component of the College's communication strategy and a resource destination for numerous audiences.

Improvements and Goals for the New Website
  • Brand awareness
    • Incorporate brand colors
    • Incorporate Spelman strategic plan messaging
  • Engagement and Marketing - integrate videos, photos, social me etc.)
  • Customer satisfaction - provide visuals and user-friendly navigation
  • Improve navigation
  • Update the design layout to meet industry standards and mobile optimization requirements
  • Improve accessibility - adhere to WCAG 2.1 AA compliance
  • Improve direct access for audiences on the homepage
  • Elevate visibility of eSpelman
  • Address cyber security concerns
  • Promote donor outcomes
  • Provide engaging content for prospective and current students