Spelpreneur Evening of Entrepreneurial Insight
Spelpreneur at Spelman College invites you to join us for Week 5 of our exciting Fall program! This session features alumna Shanté Frazier, C'2012, co-founder of WellCapped, a luxury wig rental company curated to complement every version of you. She will share her expertise on understanding and sizing your business opportunity.
What's in it for YOU?
Figure out how many people would really support your businessGain clarity on your potential customer base and learn how to identify who will actually buy your product or service.
✓ Learn simple ways to size your market (TAM, SAM & SOM)
Master the fundamentals of market analysis by understanding Total Addressable Market, Serviceable Available Market, and Serviceable Obtainable Market—essential tools for any entrepreneur.
✓ Get insights from a successful Spelman entrepreneur
Hear firsthand from an alumna who has navigated the entrepreneurial journey while building a successful career in business.
About Our Speaker: Shante Frazier, C'2012
Frazier is the co-founder of WellCapped, a company dedicated to empowering entrepreneurs and professionals. A 2012 graduate of Spelman College with a bachelors degree in economics, Frazier continued her education at NYU Stern School of Business, where she earned her MBA with specializations in marketing and strategy.
Her professional journey includes three years at Progressive Insurance, where she worked in the pricing and competitive intelligence departments. During this time, she also served as an officer in the Ohio Army National Guard, demonstrating her commitment to leadership and service.
Currently, Frazier serves as vice president, senior treasury management product manager at Fifth Third Bank, where she applies her strategic expertise to financial services innovation.
At NYU Stern, Frazier was deeply involved in student leadership, serving as co-president of Stern Women in Business and vice president of social engagement for the Association of Hispanic and Black Business Students. Her diverse experience across military service, corporate leadership, entrepreneurship, and community building makes her uniquely positioned to guide aspiring entrepreneurs.
Event Details
Date: Oct. 28, 2025
Dinner: 6 p.m. | Session: 6:30 p.m - 7:30 p.m.
Location: Living Learning Center 2 Auditorium, Spelman College
350 Spelman Lane, Atlanta, Georgia 30314
Sign Up Today!
Don't miss this opportunity to learn from a Spelman sister who's making waves in both the corporate and entrepreneurial worlds!
Follow Spelman on Instagram: @spelpreneur
This event is part of Spelpreneur's Fall semester series, designed to equip aspiring entrepreneurs with the tools, knowledge, and connections they need to turn their business ideas into reality.