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Peloton and Beyoncé Offer the Gift of Fitness to Spelman Students Share a Spelman College Press Release


FOR IMMEDIATE RELEASE  

Jazmyn Burton
(404) 798-5212
jburton8@spelman.edu
Twitter: @SpelmanMedia

PelotonXBeyonce Spelman CollegeATLANTA (Nov. 10, 2020) – Peloton, the world's leading interactive fitness platform, and GRAMMY® Award-winning global entertainer and entrepreneur, Beyoncé have teamed up to gift Spelman College students a two-year Peloton Digital Membership. The program will allow all currently enrolled Spelman students unlimited access to live and on-demand classes from world class instructors.

The collaboration with Beyoncé, the most requested artist by Peloton's global community of more than 3.6 million members, is rooted in a celebration of music and pro-social initiatives. The partnership led to the creation of a series of themed workout experiences to help extend the Homecoming season to Peloton members via classes across multiple fitness categories, including indoor cycling, running, strength, bootcamp, yoga and meditation.

“Keeping students healthy and engaged has been a top priority for the College, especially since the onset of the pandemic,” said Mary Schmidt Campbell, Ph.D., president of Spelman. “This gift from Peloton and Beyoncé will allow Spelman students to make use of the virtual space to expand their options for taking care of themselves, making sure they can remain active and practice self-care together.”

Beyoncé and Spelman have history. Last fall, she partnered with Netflix to make sure Spelman students were among the first in the world to view her “Homecoming” film in Sister's Chapel. In 2017, she named Bria Page, C’2019, as one of her inaugural Formation Scholars. The $25,000 scholarship, funded by her company Parkwood Entertainment, is based on merit, community service and undergraduate or graduate pursuits in four fields of study: creative arts, music, literature and African-American studies. Earlier this year, Spelman kicked off Women’s “Herstory” Month hosting Beyoncé Mass, a Christian worship experience using the artist’s music to cultivate an empowering conversation about Black women.

Beyonce Spelman College Peloton"Peloton and I both believe that the power of music can help uplift, motivate and inspire those on their fitness journeys," said Beyoncé. "I've been a Peloton member for several years, and I'm excited to partner with a company that helps people, young and old, be the best versions of themselves, in an innovative and adaptable way. I'm proud to celebrate the students at HBCUs with this donation, to encourage them to find and embrace their own wellness regimens."

Along with the Homecoming experience, through the Peloton Digital Membership, students can take classes with world class instructors like yoga teacher and Spelman alumna Chelsea Jackson Roberts, Ph.D., C’2001, who after receiving her Ph.D., in educational studies, made it her life's work to study the positive impact that yoga has on communities.

“My intention is to create an environment that leaves members with a strong sense of belonging and accomplishment,” said Dr. Jackson Roberts, the founder of Spelman’s Yoga, Literature and Art Camp, who hosts weekly live classes on onepeloton.com/app and will be teaching Beyoncé Yoga Flow and Beyoncé Meditation. “I am inspired by how yoga, music and soulful storytelling can take us on a journey closer to ourselves.”

Peloton and Beyoncé are gifting students enrolled in nine other HBCUs, including those in the Atlanta University Center Consortium - Clark Atlanta University, Morehouse College, and Morehouse School of Medicine - with two-year Peloton Digital Memberships.

Spelman alumnae, faculty, staff and other community members are encouraged to join students in online classes by using #Spelman in their Peloton Leaderboard profiles.

About Peloton
Peloton is the leading interactive fitness platform in the world with a loyal community of more than 3.6 million Members. The company pioneered connected, technology-enabled fitness, and the streaming of immersive, instructor-led boutique classes for its Members anytime, anywhere. Peloton makes fitness entertaining, approachable, effective, and convenient, while fostering social connections that encourage its Members to be the best versions of themselves. An innovator at the nexus of fitness, technology, and media, Peloton has reinvented the fitness industry by developing a first-of-its-kind subscription platform that seamlessly combines the best equipment, proprietary networked software, and world-class streaming digital fitness and wellness content, creating a product that its Members love. The brand's immersive content is accessible through the Peloton Bike, PelotonTread, Peloton Bike+, Peloton Tread+, and Peloton App, which allows access to a full slate of fitness classes across disciplines, on any iOS or Android device, Apple TV, Fire TV, Roku TVs, and Chromecast and Android TV. Founded in 2012 and headquartered in New York City, Peloton has a growing number of retail showrooms across the US, UK, Canada and Germany. For more information, visit www.onepeloton.com.

About Parkwood Entertainment
Parkwood Entertainment is a film and production company, record label and management firm founded by entertainer and entrepreneur, Beyoncé in 2010.  With offices in Los Angeles and New York City, the company houses departments in music, film, video, live-performance concert and production, management, business development, marketing, digital, creative, philanthropy, and publicity. Under its original name, Parkwood Pictures, the company released the film Cadillac Records (2008), in which Beyoncé starred and co-produced. The company has also released the films Obsessed (2009), with Beyoncé as star and executive producer, the winner of the Peabody Award for Entertainment, Lemonade (2017), the Emmy Award-winning Homecoming: A Film By Beyoncé (2019), which documents Beyoncé's history-making performances at the Coachella Valley Music & Arts Festival in 2018, and Black Is King (2020). Parkwood Entertainment produced The Mrs. Carter Show World Tour (2013-2014), The Formation World Tour (2016), and the aforementioned "Homecoming" performances at Coachella (2018), and co-produced the ON THE RUN Tour (2014) and ON THE RUN II Tour (2018).

About Spelman College
Founded in 1881, Spelman College is a leading liberal arts college widely recognized as the global leader in the education of women of African descent. Located in Atlanta, the College’s picturesque campus is home to 2,100 students. Spelman is the country's leading producer of Black women who complete Ph.D.s in science, technology, engineering and math (STEM). The College’s status is confirmed by U.S. News & World Report, which ranked Spelman No. 54 among all liberal arts colleges, No. 19 for undergraduate teaching, No. 4 for social mobility among liberal arts colleges, and No. 1 for the 14th year among historically Black colleges and universities. The Wall Street Journal ranked the College No. 3, nationally, in terms of student satisfaction. Recent initiatives include a designation by the Department of Defense as a Center of Excellence for Minority Women in STEM, a Gender and Sexuality Studies Institute, the first endowed queer studies chair at an HBCU, and a program to increase the number of Black women Ph.D.s in economics. New majors have been added, including documentary filmmaking and photography, and partnerships have been established with MIT’s Media Lab, the Broad Institute and the Army Research Lab for artificial intelligence and machine learning. Outstanding alumnae include Children’s Defense Fund founder Marian Wright Edelman, Starbucks Group President and COO Rosalind Brewer, political leader Stacey Abrams, former Acting Surgeon General and Spelman’s first alumna president Audrey Forbes Manley, actress and producer Latanya Richardson Jackson, global bioinformatics geneticist Janina Jeff and authors Pearl Cleage and Tayari Jones. For more information, visit www.spelman.edu.

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