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Spelman College Office of Communications

Spelman College Visual Identity Guidelines

A major branding element in the marketing of Spelman College is its visual identity program, which consists of guidelines and a work group in the Office of PR/Communications to advise on their use. The Spelman College visual identity program has been designed to support the College’s goals for producing clearly identifiable, high-quality marketing communications for the public. The visual identity guidelines provide general directions for using the College’s official trademarks and symbols.

To ensure that the Spelman College brand is marketed in a consistent and intent manner, certain elements of its trademarks and visual identity must be used in a way that retains their graphic integrity. The visual identity guidelines are designed for implementation in all internal and external publications, and both print and electronic communications.

Visual Identity Guidelines  Official Logos

Spelman College Licensing

Spelman College represents academic excellence, leadership, service and achievement. Our outstanding reputation is one of our most valuable assets, and our commitment to branding excellence is vital. The use of licensed material needs to be approved by the College to help ensure that we market the Spelman College brand consistently and intentionally.

The College’s licensing is managed by Collegiate Licensing Company. If you’d like to apply to be an approved vendor using Spelman's licensed indicia, please do so through Collegiate Licensing Company (CLC).

On an exception basis, a vendor can obtain authorized use of the Spelman brand trademarks through a Spelman Crafter's Agreement for one-time use and very small-scale projects. To apply for this exception, download the Crafters License Agreement and submit it to for review and approval.

View additional information about Spelman's visual identity and branding online.

Spelman College Branding Platform

Positioning Statement
Spelman is a prestigious, highly selective, historically Black college that prepares women to change the world. Our holistic liberal arts education empowers women to excel intellectually, think creatively, serve wholeheartedly, act globally, and lead boldly. Located in Atlanta, Georgia, our multifaceted, person-centered learning community creates lasting bonds of sisterhood and support. Providing an educational experience unlike any other, Spelman embraces a long-standing and life-changing commitment to academic rigor, career development, community involvement, and positive social impact.

Brand Promises

  1. Spelman College is the nation's foremost historically Black liberal arts college for women.
  2. Spelman College has a legacy of empowering women to succeed and to lead.
  3. Spelman College empowers Black women to be leaders by inspiring them to recognize their purpose and realize their potential.
  4. Spelman College prepares forward-thinking, socially conscious women to change the world in meaningful ways.
  5. Spelman College provides long-standing, life-changing connections to a diverse and dynamic sisterhood.
  6. Spelman College delivers an outstanding education that results in successful employment and/or graduate school placement. 

"A Choice to Change the World"

About Spelman College
Founded in 1881, Spelman College is a leading liberal arts college widely recognized as the global leader in the education of women of African descent. Located in Atlanta, the College’s picturesque campus is home to 2,100 students. Spelman is the country's leading producer of Black women who complete Ph.D.s in science, technology, engineering and math (STEM). The College’s status is confirmed by U.S. News & World Report, which ranked Spelman No. 54 among all liberal arts colleges, No. 19 for undergraduate teaching, No. 4 for social mobility among liberal arts colleges, and No. 1 for the 14th year among historically Black colleges and universities. The Wall Street Journal ranked the College No. 3, nationally, in terms of student satisfaction. Recent initiatives include a designation by the Department of Defense as a Center of Excellence for Minority Women in STEM, a Gender and Sexuality Studies Institute, the first endowed queer studies chair at an HBCU, and a program to increase the number of Black women Ph.D.s in economics. New majors have been added, including documentary filmmaking and photography, and partnerships have been established with MIT’s Media Lab, the Broad Institute and the Army Research Lab for artificial intelligence and machine learning. Outstanding alumnae include Children’s Defense Fund founder Marian Wright Edelman, Starbucks Group President and COO Rosalind Brewer, political leader Stacey Abrams, former Acting Surgeon General and Spelman’s first alumna president Audrey Forbes Manley, actress and producer Latanya Richardson Jackson, global bioinformatics geneticist Janina Jeff and authors Pearl Cleage and Tayari Jones. For more information, visit Spelman College.

For more information, contact the Office of Communications.

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