Student Profile: India Hester, C'2015
When she was a sales associate for Coca-Cola Refreshments, Vicki Palmer Scholar India Hester, C'2015, learned important sales strategies that will prove helpful in her future career as an executive brand manager. The fall semester of 2014, Hester studied abroad and worked as an intern at UPS in its European headquarters in Brussels, Belgium as part of the Gordon Zeto/CIEE Business Communications Program.
As a member of the Northeast Europe district marketing team, Hester helped UPS remain competitive in the challenging express delivery industry.
An international studies major with a double minor in Spanish and management and organization, last year Hester was the only sophomore to receive a Coca-Cola Refreshments internship. She worked in the Coca-Cola corporate office in Pittsburgh, Pa., alongside key account managers for large grocery stores. It was in this position that she became certified in the new sales merchandising optimization computer system, and created an eight-step guide for employees to use when utilizing SMO.
Prior to receiving the UPS position, Hester worked in Houston with sales associates and key account managers within the On-Premise division.
Working for hotels, restaurants, hospitals, schools and retail stores, Hester ordered specific Coca-Cola products through sales merchandising optimization and the company's computer system. Also, she worked with the marketing team to design advertisements for Coca-Cola accounts with bundle deals, and found and created new Coca-Cola accounts within the Houston area.