Alumnae: Alumnae Profiles

Alumnae Profiles: Jinean Robinson, C'2000

Armed with a passport, her trusty MacBook Pro and @rockitwithjbird Twitter account, Jinean Robinson is a leading authority on design for
social innovation. She travels the globe working with corporate entities, celebrities and non- profits to bridge the gap between causes, brands and community.
“Leadership is the ability to leave people and life better than when you first encountered them,” she says. “In addition to allowing people to be wowed by their own greatness, true leadership is less about me than it is about others, and society as a whole.”

After nearly being killed in a 2008 car accident, Ms. Robinson has devoted herself to empowering people to make the world better. “In the past, sometimes there was an ‘us’ and ‘them’ leadership approach which caused divisiveness,” she says. “I see this a lot as I work with at-risk girls and women that have been exploited and it makes me mad. The very instant you don’t see yourself in the people you’re serving is the same moment your ability to truly make a difference diminishes.”

Career Highlights: Creative director and art director/designer for several Fortune 100 brands and leading advertising agencies; developed national campaign against teen dating violence; galvanized Atlanta community and media to catch a violent rapist; co-founded TwitChange, the world’s first celebrity Twitter
auction, raising more than a million dollars in 10 months for victims of the 2010 Haiti earthquake; won Mashable Award for Best Social Good Campaign; launched Remedy, a smoothie, juice and bread company that provides at-risk girls and survivors of human trafficking with leadership, entrepreneurship and career opportunities.

*This article can be found in the Spring 2014 edition of the Spelman Messenger*

For more information about Jinean Robinson, visit